STYLEXCHANGE SHARES THE SPOTLIGHT
J. Lindeberg opens its first shop-in-shop in Eastern Canada
at Stylexchange
MONTREAL, May 3, 2010 – Canada’s cutting-edge fashion retailer Stylexchange, will
open their first J.Lindeberg shop-in-shop at the Rockland flagship location in Montreal.
The eight hundred and fifty square foot luxurious shop-in-shop concept will showcase the
entire J.Lindeberg collection and is set to launch May 14, 2010.
“The shop-in-shop concept works very well for the Stylexchange customer. J. Lindeberg
will now be counted among our other shop-in-shops at Rockland which include Diesel,
Miss Sixty and Little Burgundy” says Mark Batchoun, President and owner of
Stylexchange. “We want to offer our fashion conscious customer a true J.Lindeberg
shopping experience and give them an opportunity to discover and understand what the
J.Lindeberg vision is all about while shopping at Stylexchange”.
This concept is the first J.Lindeberg shop in Eastern Canada and is modeled on the
J.Lindeberg flagship stores around the world. The design is based on contrasts between
traditional and unconventional, industrial and refined. The use of metal and wood reflect
the masculine feel of the collection. The environment is punctuated by dark blues,
smooth shapes and surfaces. Together, it thoughtfully reflects the sharp tailoring the
brand is best known for. The space has a completely unique feel and personality; it is
bold and modern just like the J.Lindeberg brand.
The shop will showcase the full J.Lindeberg lifestyle from active wear, including golf
attire and accessories, to suiting and sportswear. Must-have styles for summer include the
signature red cap with an embroidered logo patch priced at $35, the classic JL Pique Polo
at $99, and a a two-way zip black microfiber jacket at $350, perfect for layering
throughout the often unpredictable weather of the season.
About J Lindeberg
Since its foundation in 1996 by creative director Johan Lindeberg, J.Lindeberg has
successfully combined fashion and active wear. Today, the menswear and the golf
collections are distributed worldwide in over 25 countries. With flagship stores in New
York, Stockholm, Copenhagen, Tokyo and Hong Kong, the vision is to create a global
premium fashion brand for the aware consumer.
About Stylexchange
Known as Canada’s cutting-edge cult fashion boutiques, Stylexchange leads the way in
fashion and retail innovation offering an edited selection of the hottest fashion forward
brands for men and women. The chain opened its first store in Montreal on L’Acadie
Blvd. in 2000 and quickly became a Canadian success story. Today, Stylexchange
operates ten stores in Montreal and Toronto with plans for more locations in the near
future. With its exclusive shopping experience online and off, Stylexchange has become
known as Canada’s fashion playground.
