MONTREAL, May 3, 2010 – Canada’s cutting-edge fashion retailer Stylexchange, will
open their first J.Lindeberg shop-in-shop at the Rockland flagship location in Montreal.
The eight hundred and fifty square foot luxurious shop-in-shop concept will showcase the
entire J.Lindeberg collection and is set to launch May 14, 2010.
“The shop-in-shop concept works very well for the Stylexchange customer. J. Lindeberg
will now be counted among our other shop-in-shops at Rockland which include Diesel,
Miss Sixty and Little Burgundy” says Mark Batchoun, President and owner of
Stylexchange. “We want to offer our fashion conscious customer a true J.Lindeberg
shopping experience and give them an opportunity to discover and understand what the
J.Lindeberg vision is all about while shopping at Stylexchange”.
This concept is the first J.Lindeberg shop in Eastern Canada and is modeled on the
J.Lindeberg flagship stores around the world. The design is based on contrasts between
traditional and unconventional, industrial and refined. The use of metal and wood reflect
the masculine feel of the collection. The environment is punctuated by dark blues,
smooth shapes and surfaces. Together, it thoughtfully reflects the sharp tailoring the
brand is best known for. The space has a completely unique feel and personality; it is
bold and modern just like the J.Lindeberg brand.
The shop will showcase the full J.Lindeberg lifestyle from active wear, including golf
attire and accessories, to suiting and sportswear. Must-have styles for summer include the
signature red cap with an embroidered logo patch priced at $35, the classic JL Pique Polo
at $99, and a a two-way zip black microfiber jacket at $350, perfect for layering
throughout the often unpredictable weather of the season.
About J Lindeberg
Since its foundation in 1996 by creative director Johan Lindeberg, J.Lindeberg has
successfully combined fashion and active wear. Today, the menswear and the golf
collections are distributed worldwide in over 25 countries. With flagship stores in New
York, Stockholm, Copenhagen, Tokyo and Hong Kong, the vision is to create a global
premium fashion brand for the aware consumer.
About Stylexchange
Known as Canada’s cutting-edge cult fashion boutiques, Stylexchange leads the way in
fashion and retail innovation offering an edited selection of the hottest fashion forward
brands for men and women. The chain opened its first store in Montreal on L’Acadie
Blvd. in 2000 and quickly became a Canadian success story. Today, Stylexchange
operates ten stores in Montreal and Toronto with plans for more locations in the near
future. With its exclusive shopping experience online and off, Stylexchange has become
known as Canada’s fashion playground.

Reading the Financial Post’s Canada’s largest corporations (FP500) special issue you can find all the major retailers in Canada like Sears, Canadian Tire even Walmart Canada. Nowhere 178 page booklet can you find a mention of Canada’s second incorporation HBC. Canadians are becoming more disenfranchised with the company who recently has upset most by supplying the Canadian Olympic team uniforms that are Made In China. Moreover the company keeps pushing Canadian clothing manufacturer’s out the door, thanks to new policies that favor Made In China products. Most of the companies were consignees where the manufacturer only gets paid commission on their products and has to sustain major damage by customers returning clothing as much as a year later, theft which is a sport at HBC’s The Bay stores and the directions poor decisions in helping a country’s manufacturing sector. Quebec and Montreal’s division of consignees is run by non other Mrs. Claire Gagné responsible for the demise many clothing manufacturer’s licensee programs. Quebec The bay stores are run by horrible management who couldn’t run to the bathroom let alone run a department store and is supposed to be managed by Toronto’s head office who is oblivious to anything. Don’t believe me, then why is a company with over 95 department stores that has been operating since the inception of corporations in Canada can’t even make it on any lists worthy of a large corporation.

Last night as Montreal Canadians beat the Boston Bruins 5-0 in the 7th game of the first round in the playoffs, thanks largely to our favorite goalie Carey Price, downtown Montreal turned for the worse. A total of 16 police cars were demolished and 6 of them were lit ablaze, riot police were dispersed as Montreal Habs Fans’ pelted garbage, bottles and even cement bricks and blocks onto Montreal Police officers. Also many downtown Montreal retail stores were completely demolished and ravaged by looters, including Influence U and other fashion stores like Reebok which makes the jerseys and other Habs equipment. Montreal Canadian fans were disappointed in all the violence and blamed the mob for creating an unwanted atmosphere of violence, as Police blocked off most of Downtown Montreal.

Montreal designer Yohan Kadoch knows that the pen is mightier than the sword, turning the daily battles of wrong vs. right into fashion designs that rock tees and hoodies. Beautiful artwork with a pertinent message “Fight For Freedom represents courage, determination and motivation. We want to promote achievement and accomplishment. If you want something you have to go out and fight for it, whatever it may be, whatever the effort you have to put into it and whatever obstacles you have to overcome…” . Also this Montreal Fashion company puts its money where its mouth is, literally, 20 % of all beneficial proceeds are donated to charity like hospitals, Chabad organizations and certain designated families in need. Impressive so Montreal stand up for the fight and support the cause. For more info you can visit their website or for how to order sales@fightforfreedomfashions.com.

The 4th of April started another trade show in the Atlanta Apparel Mart mainly for fashion and accessories and amongst the different fashion brands showcased were several Montreal designers and Montreal fashion brands. This fashion trade show receives buyers from all over the Southeastern states that had to go through the embattled downtown core of Atlanta due to recent tornado activity. A Montreal fashion company and designer, Lace Canada, has resurfaced in the USA as a trendsetter for Missy apparel and Missy fashions with a contemporary feel, presented by Swann Apparel & Assoc. Elegant women’s fashions with quality designs and beautifully inspired apparel created by this Montreal fashion manufacturer. Atlanta also showcases shows like “Montreal Collections” spearheaded by Louise Fortin, director of the trade division of Quebec’s government office in Atlanta, and showcases many brands and designers from Montreal fashion school’s like Lasalle College.

Last week we reported that Cavendish Mall was getting a makeover, but the kings in makeovers of malls is by far Ivanhoe Cambridge. If anybody has been in the Rockland Mall has seen the turnaround they have made, just look at the new food court; fabulous! Now, we have heard that they took over Place Vertu in Saint-Laurent and have plans to apply a much needed face lift. Replacing all those flea market businesses with Montreal Fashion boutiques and companies. The Bay closed down and Zellers moved in to their location, they are bringing in Winners and an upscale food market to cater to the growing community behind the mall in the Bois-Francs area. They brought in Brown’s shoes outlet, Boutique Lace (a high end women’s fashion retailer), La Vie en Rose/Aqua and Urban Planet. Plans are already taking place to renovate the food market and bring more quality retailers. Well done!